Alli (ikilledkenny) wrote in 50bookchallenge,

Book 9: Predictably Irrational

Predictably Irrational by Dan Ariely [link]

As I mentioned in my post about Freakonomics, I'm an economics major on the lookout for interesting books about the subject. One area I economics I find particularly fascinating is behavioral economics. Predictably Irrational is an incredably interesting and well-written book exploring behavioral economics and why people behave in an irrational matter. This book would be interesting to anyone, not just those interested in the subject area. I definitely recommend it.

From an Amazon review: In the book, Ariely explains some of the factors that influence our decisionmaking: from the influence of emotions to the sometimes agonising choice between options; the pitfalls of procrastination and the lure of free offers. And why is it that we are often perfectly willing to do something for nothing, but not if payment is involved? From the discussion of the creation of a market for black pearls through discussion of types of dishonesty, Ariely provides insights into human behaviour, in many cases backed by experiments that have tested his hypotheses.

Up Next: Not sure what I'll read next, but I currently have a couple books checked out from the library.

9 / 50 books ~ 18% done!

2774 / 15000 pages ~ 18% done!

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